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vFlyer Deepens Functionality and Announces a Feed-Based Service to Better Support the Real Estate Sector
Classifieds 2.0 Enabler Extends Functionality and Distribution while Adding Support for Large Real Estate Companies
SAN FRANCISCO--November 15, 2006 --vFlyer, the first comprehensive horizontal platform for classified ad creation, management and submission, today announced an enhanced feature set tailored around real estate professionals' requirements. Building on the strength and flexibility of its existing platform, vFlyer's newly integrated functionality provides agents and brokers with enhanced ways to distribute their ads, sell a broader set of property categories and promote agent background and profiles to more readily sell or rent residential and commercial properties through online classified ad marketplaces. vFlyer is also announcing its FeedExpressTM service that enables large real estate companies with over 1,000 listings to automatically submit, publish and distribute flyers through dynamic feed-based syndication.
"My realtors all love the vFlyer service and the new features focused on real estate make it even better!" said Don Lantier, real estate broker and principal of Donald J Lantier Realty, based in Atlanta, GA. "Prior to vFlyer, I had to post listing on a myriad of real estate sites, but now vFlyer streamlines the process. Its one of the best services I've used."
Since the company's service was made publicly available last month, vFlyer has received an overwhelming response from real estate professionals. vFlyer's initial service included powerful options for sellers such as customized templates, picture galleries and print capabilities, but in response to growing traction in the real estate sector, vFlyer accelerated the release of additional key enhancements that enable real estate professionals to sell or rent properties easier and faster. vFlyer's enhanced service for the real estate market includes:
- Expanded Buyer Reach: by increasing agents' control over automatic site submission, vFlyer has expanded their ability to distribute ads to new real estate-specific marketplaces, adding Trulia, HotPads and Propsmart to its current roster of such sites as Oodle, Vast, Google Base and Edgeio.
- Added Real Estate Categories: brokers, real estate agents and property managers can now leverage vFlyer to sell or lease commercial properties, condominiums and land, in addition to existing support of homes, townhomes, apartments and vacation rentals.
- Enhanced Agent Profiles: agents' profiles can now be bolstered by uploading and displaying agent pictures, company logos as well as highlighting any association memberships such as the National Association of REALTORS®.
- Improved Listings: : real estate professionals can jazz up their ads by integrating maps into listings with Yahoo! Maps and other externals links or include Equal Housing Opportunity information alongside residential listings.
- Bulk Upload and Feed-based Syndication: targeted at larger real estate companies, vFlyer now supports the bulk upload of real estate listings, and FeedExpress, a seamless feed-based mechanism for big real estates companies (with 1,000 or more listings) to publish large volumes of listings into leading online marketplaces and classified ad search engines.
"Propsmart is a next-generation real estate search engine, so providing home shoppers with access to a vast number of residential and commercial real estate listings is vital to our model," said Ron Hornbaker, president and CTO of Propsmart. "We are excited to be a part of the vFlyer classified ad distribution network."
According to a recent JupiterResearch report, online real estate classified spending hit $657 million in 2005 and is projected to hit close to $1 billion in 2010. vFlyer's president and CEO, Aaron Sperling, remarked, "The online real estate market is moving at a rapid pace, so it is vital for sellers to have access to tools that help simplify the process. Based on direct feedback from our users in the real estate industry, vFlyer's real estate-specific enhancements enable agents and brokers to promote more effectively, reach a broader audience more efficiently and close listings faster."
About vFlyer, Inc.
Based in San Francisco, California, vFlyer is the first comprehensive online classified ad creation, management and syndication platform. For sellers, vFlyer accelerates the time it takes to sell items and generate income faster by maximizing the ad's exposure. Using vFlyer, sellers benefit through unprecedented timesavings in the creation and distribution of any online classified ad. For the first time and with a click of a button, sellers can create professional, eye-catching classified ads to better promote the sale of any product or service. vFlyer has also raised the baron the distribution of a seller's online ad with its "create once and post everywhere" capabilities coupled with RSS-based distribution to relevant blogs, websites, classified search engines and ad networks. For more information, please visit www.vflyer.com.
Contact:
Ignite P.R.
Carmen Hughes
650-592-1768 or 650-576-6444 (Mobile)
carmen@ignitepr.com
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